Accelerating Success
for our partners with an entrepreneurial and pragmatic approach to technology, credit, and marketing
Arica is a boutique consulting firm specializing in AI-driven innovation, financial technology, marketing optimization, and scalable growth strategies. We provide trusted strategic guidance to help businesses navigate change, optimize performance, and drive sustainable growth.
Expertise at the intersection of technology, credit, and marketing
Focused on critical aspects of business success through a data driven approach, we help companies get ahead of the curve and stay there.
Technology
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Data strategy for insights and innovation
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Enhancing digital adoption and engagement
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API strategy and governance
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Generative AI applications
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AI governance for regulated industries
Credit
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Predictive AI applied to consumer and SMB risk
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Optimization of pricing and loan sizing
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Managing credit risk from marketing to collections
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Debt and equity raise support for fintechs and investment funds
Marketing
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Performance marketing optimization
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Attribution enhancement
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Digital customer acquisition
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Sales effectiveness
About Us
We have spent our careers optimizing data, credit, and technology investments to build profitable businesses. Now we can do that for you.
Don Busick
Managing Partner
Don Busick is an experienced executive with a strong track record of driving digital transformation and innovation, particularly within the financial sector.
Rob Finnegan
Managing Partner
Rob Finnegan brings a rare combination of large bank risk experience and entrepreneurial experience to bear for clients.
Gautam Puranik
Managing Partner
Gautam Puranik brings over 20 years of expertise in data analytics, AI, marketing, customer experience, and digital transformation.
Diego Cerutti
Senior Advisor
With nearly two decades of experience in credit risk, data analytics, and financial strategy, Diego Cerutti is a seasoned leader in the fintech and banking industry.
Harsha Mokkarala
Senior Advisor
Harsha Mokkarala is a rare blend of data scientist, go-to-market expert and executive leader, now building e:cue, an AI-driven business intelligence company.
Get in Touch
If you’re ready for the strategic guidance to catalyze your business for the next phase of growth, we are ready to hear from you.