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Accelerating Success

for our partners with an entrepreneurial and pragmatic approach to technology, credit, and marketing

Arica is a boutique consulting firm specializing in AI-driven innovation, financial technology, marketing optimization, and scalable growth strategies. We provide trusted strategic guidance to help businesses navigate change, optimize performance, and drive sustainable growth.

Expertise at the intersection of technology, credit, and marketing

Expertise

Focused on critical aspects of business success through a data driven approach, we help companies get ahead of the curve and stay there. 

Technology

 

  • ​Data strategy for insights and innovation

  • Enhancing digital adoption and engagement

  • API strategy and governance

  • Generative AI applications

  • AI governance for regulated industries

Credit

  • Predictive AI applied to consumer and SMB risk

  • Optimization of pricing and loan sizing

  • Managing credit risk from marketing to collections

  • Debt and equity raise support for fintechs and investment funds

Marketing

 

  • ​Performance marketing optimization

  • Attribution enhancement

  • Digital customer acquisition

  • Sales effectiveness

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About Us

We have spent our careers optimizing data, credit, and technology investments to build profitable businesses.  Now we can do that for you.

Partners

Managing Partner Don Busick

Gautam Puranik

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Managing Partner

Credit, Marketing, Data, AI

Gautam Puranik brings over 20 years of expertise in credit, data analytics, AI, marketing, customer experience, and digital transformation.

Managing Partner Don Busick

Rob Finnegan

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Managing Partner

Credit

Rob Finnegan brings a rare combination of large bank risk experience and entrepreneurial experience to bear for clients.

Managing Partner Don Busick

Don Busick

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Managing Partner

Technology, Data, AI

Don Busick is an experienced executive with a strong track record of driving digital transformation and innovation, particularly within the financial sector.

Advisors

Managing Partner Don Busick

Jim Kresge

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Senior Advisor

Technology, Data, AI

Jim Kresge brings a powerful combination of deeply technical experience as a CTO and proven expertise in technology strategy and digital transformation, in both a large-company and start-up context.

Managing Partner Don Busick

Harsha Mokkarala

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Senior Advisor

Marketing

Harsha Mokkarala is a rare blend of data scientist, go-to-market expert and executive leader, now building e:cue, an AI-driven business intelligence company.​

Managing Partner Don Busick

Diego Cerutti

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Senior Advisor

Credit

With nearly two decades of experience in credit risk, data analytics, and financial strategy, Diego Cerutti is a seasoned leader in the fintech and banking industry. ​

Get in Touch

If you’re ready for the strategic guidance to catalyze your business for the next phase of growth, we are ready to hear from you.

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